Why BBK Electronics own 5 different brands (OnePlus, Oppo, Vivo,…) just to manufacture smartphones?

What is BBK Electronics?

OPPO

VIVO

ONEPLUS

REALME

IQOO

Marketing Strategy of BBK Electronics:

Push Marketing:

This business model includes:

  • Advertisements in T.V’s and hoardings to increase brand value.
  • Sponsorships for major events like IPL (Vivo IPL) and sponsoring Indian cricket team (Oppo) and other events like PUBG, Pro Kabaddi etc.
  • Targeting offline market – These brand's major market share is in offline smartphone industry. As per some online resources these brands offer high commissions (20%) to their offline retailers. However they gain high profits as their smartphones are priced high low specs.

Pull Marketing:

This business model includes:

  • No Advertisements.
  • No Sponsorships.
  • Online targeted products.
  • Mainly money is invested in R&D.

Analysis:

One Last Thing:

--

--

--

Love podcasts or audiobooks? Learn on the go with our new app.

Recommended from Medium

NIO Rally Reaching 161.8 Fibonacci Extension. Next Targets?

The Way Forward — 21 Notes for the 21st Century Business Model

Are we alone together in the solo economy?

#Legallized: Did You Just Allow Netflix to Sell Your Private Information?!

YOUR AMAZON FBA PRIVATE LABEL GUIDE FOR PASSIVE INCOME,PART 2

Effect of Covid-19 on small businesses in India

Shifting to PPE production: the potential consequences for the fashion industry’s vulnerable

Bond Financial Technologies Investment Memo

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Naga Vara Prasad

Naga Vara Prasad

More from Medium

Every NFT in the game will play a role in our small game ecosystem.

Game-changing update! 💰

2nd & Ouch: Gravity

Updated SnapEx Roadmap, Q1, 2022