Why does Sony continue to make smartphones?

Sony Xperia XZ 2
Sony Xperia 10 and 10 plus
Sony Xperia 10
  1. Price
  2. Mid-range smartphones — Similar to flagship category Sony mid-range smartphones are priced higher but the price doesn’t justify the specs and quality.
  3. Advertisements — In India (when Sony was functioning) I did see some of their advertisements but they were dominated by other vendors like Samsung, Vivo, Oppo, Honor, etc. This is one area where they lost market share because Vivo and Oppo didn’t have good products still they make huge sales with just marketing.
  1. Market share — Sony is a Japan based company. In Japan they occupy almost 10% of the smartphone market share which is fairly a good share (In UK they occupy 2% market share).
  2. Target customers — As said it makes smartphones for their target customers who are not only located in Japan but all over the world.




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